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Marketing Degrees

Marketing programs cover a variety of related business subjects, giving students a knowledge base that can allow them to pursue careers in areas such as sales management, marketing research, retail merchandising, and general marketing management. Students gain a solid understanding of the processes necessary to bring products to consumers from the design stage to the packaging, advertising, distribution, and pricing stages. Marketing programs give students the practical knowledge they need to take their first steps into the complex world of business.

Programs feature tools, concepts, and methods used to solve a range of common business problems from a marketing perspective. Students learn about the behavior of buyers, decision making, statistical analysis, financial management, organizational behavior, marketing research, leadership, ethics, and global economics. Many programs offer practical experience-oriented courses in which students learn by doing.

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Marketing Degrees

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