Advertising Schools

Detailed profiles of schools for Advertising from the EdRef college search portal.

Advertising programs gives students a grounding in business and marketing, with a strategic emphasis on advertising. This includes basic advertising concepts, account management, media planning, layout, copy writing, advertising campaigns, and communications. A lot of time is spent developing critical thinking skills, and students emerge from these programs prepared to accept entry-level advertising positions at independent agencies, television, radio, and in-house departments. The Internet has also created a new area of employment for advertising specialists.

Students become prepared to become leaders in strategic communications technology. They study statistics, case analysis, graphic design, writing, and marketing. Many programs include outside concentrations in another subject, as well as internships within the industry. Students are typically asked to be self-motivated. They learn to think critically and communicate effectively.