Financial Services Marketing Schools

Detailed profiles of schools for Financial Services Marketing from the EdRef college search portal.

Financial Service Marketing programs teach students how to market the services of individual entrepreneurs and larger firms that specialize in offering financial-based services to their clients. They learn how to plan, promote, sell, and distribute financial services. Students may specialize in sales or advertising, or they may further specialize in product management, global marketing, distribution, and marketing research. Students often have the chance to learn about the history of marketing, and they graduate from the program ready to enter a career or pursue graduate study in the field.

The other major area of study for students in these programs is the topic of finance. In order to successful market the services of financial companies, students must gain an in-depth understanding of their products. They take courses in risk control and evaluation, financial analysis, cash management, and credit management. They may have the chance to participate in internships in financial areas such as brokerage, bank trust, and institution portfolio management.