Home Marketing Training

Detailed profiles of schools for Home Marketing from the EdRef college search portal.

Home Marketing programs prepare students to become home marketing professionals in the new or used home markets. Programs emphasize the development of an understanding of contemporary home markets and consumers. Students study the demographic, economic, and psychographic factors that affect home buyers’ decisions. They learn about market research that can identify local markets. They learn to develop marketing plans and budgets that meet the needs of their clients. They focus on identifying the correct products, prices, and promotional strategies that will help their clients sell homes.

Students in these programs learn to integrate profit planning with competitive strategy. They learn to understand the desires of their customers and integrate them into their marketing strategies. They examine the concepts of lifestyle merchandising, advertising, and promotion strategies. They are taught to implement promotional campaigns that utilize merchandising strategies. Programs include new home sales management and training.